A boutique marketing agency is a strategic business model focused on collaboration, intelligence, and proximity to a customer to deliver a new form of relationship between companies and the agency.
Choosing the best agency model to work with your brand may not be an easy task. There are several models in the market, from the prized giants to the lean ones. But have you heard of the boutique marketing agency?
Designed to be small, agile, and collaborative, they innovate by bringing a new proposal to the market. In this article, we will tell you why you should hire a boutique marketing agency.
Strategic business model, you may be wondering: what is the difference between a marketing agency and a boutique agency? They may look alike, but there are differences in their business models.
In short, a marketing agency has a lean structure. Whether for lack of capital to invest in a larger business, or it is just the initial phase of a business that you want to expand to a large business.
On the other hand, the boutique marketing agency is a strategic business model. It serves few customers exclusively, focusing on intelligence and being the right arm of your brand. Here are few features that will help you understand how boutique marketing agency will prove beneficial for your company:
In short, the boutique agency model enables defined internal processes. Delivering more business agility and customer service.
In this way, the team is usually chosen strategically to think about important customer decisions. It becomes easier to trace the agency's routine to meet various types of projects. Thus, the agency gains time and credibility, giving confidence to the client. After all, nothing is better than a team that delivers important projects on time.
2. Specialization in few areas: Usually, small agencies end up opting for a full-service model. In other words, they embrace all services that include an online and offline marketing strategy. But boutique agency tend to focus on a specific area to deliver more assertive work with focus on growth marketing and actions aimed at customer growth.
Does this mean that a boutique agency cannot absorb certain types of projects? No! This model has a collaborative essence, with partners who are allocated to carry out projects, without the need to hire another agency.
3. The exclusivity of a boutique agency: Undoubtedly, one of the differentials of this model is the focus on strategic intelligence. Instead of delivering various services, they deliver solutions to the customer's problems.
In short, because they have fewer customers, the solutions are exclusive for those who hire the boutique agency. With a closer and more focused team, it is possible to always be in tune.
4. Less bureaucracy: Large agencies have complex processes, i.e. hiring, process, meetings, or project approval. All this bureaucracy ends up making the work take longer.
So, in a boutique agency, instead of dealing with several account managers, you deal directly with the professionals who serve your brand, streamlining projects and approvals.
5. Focus on strategic thinking: Previously we mentioned how strategic thinking is different for agencies. You will have an exclusive and multidisciplinary team to think together with your sales and marketing team on the best growth opportunities.
The knowledge in several subjects and the thinking focused on solutions, makes the boutique marketing agency stand out without being limited to the company's skills, with a mindset of 100% focused on the business.
The flexibility of the boutique agency always working in the same way, with the same structure of actions or campaigns, undermines the creativity of any team. That is why flexibility is important in an agency.
In conclusion, it is possible to see that the boutique marketing agency model can offer several benefits to a client looking for a company to strategically assist their teams. After all, with an agile, expert, and collaborative profile, this model is undoubtedly very suitable for those who want to build a relationship with an agency that understands their business as if they worked within your company.
