As we all know, technology is constantly changing the world; in this sense, the way of working has also changed. Therefore, it is important to talk about how the services that an advertising agency offered a few years ago have evolved to become something very different.
Today, there are advertising agencies, media agencies, digital marketing agencies, marketing consulting agency and digital marketing consultants. Sounds confusing? Although this spectrum of options may seem redundant, everything is much simpler than it seems at first glance.
Here we will try to clear up all the doubts regarding the different approaches so that you can decide which service is the best for your company, be it B2B, B2C, or E-commerce.
Companies with or without a marketing team: The difference today lies in what the terms imply. A marketing consultancy conveys the idea of a few people, although highly specialized, working within a specific framework. The consultancy also has a focus that is reflected in business results and business growth.
A marketing agency, on the other hand, evokes businesses with more people, also specialized in their field, working to achieve a goal. The agencies do not have a strategic business focus, but they do have a goal of advertising focus. Here comes another element: the term "advertising" or "marketing. "
The agency and the marketing consultancy have similar functions, since they see marketing in the strategic framework of planning and not in the operation, while the advertising agency is responsible for the launch of communication products rather than growth strategies.
If your company already has a fully functional marketing department, it is not unreasonable to approach an advertising agency. If you don't have a marketing department, or you do, but you feel that you should get better results, perhaps the option is to find a consultancy or agency that thinks about the marketing of your company strategically.
Business focus: Continuing with the range of options, digital marketing agencies and consultancies represent a lower investment, although they are not less effective for that. It is vital to recognize the right partner for your company.
Whichever you choose, you must remember that customers are the heart of any digital marketing strategy. A consultancy and an agency differ mainly because, in their desire to get to the heart of your company's problems, the consultant must know the following:
A consultancy not only helps in terms of positioning, but it also offers concise ideas on how the actions they take will enhance the growth of your company. Usually, a consulting firm specializes in the business sector, for example, it could focus on serving the B2B or ecommerce sector.
